Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
The ROI Guy
FEBRUARY 12, 2010
Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008).
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