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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Approximately 25% of the time (on average) they will. Perhaps 3-5% of the time (on average) they will. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Will that open it?

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The Dunning Kruger Effect: Why Your Coworkers Believe They're Way Smarter Than They Actually Are

Hubspot

Not only is Karen unable to recognize her weakness, but she overestimates her skill in comparison to others, believing herself to be better than some of your best developers. s 2008 study examined students in a collegiate debate tournament. problems correctly (on average), when in reality, their mean score was 9.6.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. From the average customer's perspective, it can seem very unfair. In comparison, Twitter is a piece of cake. It’s in our DNA. I'm not sure how I feel about it. Every week.

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Personalize, Challenge & Engage

The ROI Guy

In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains. via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?” Illuminate the risks and the old brain springs to attention. Yet, most times we message to the gains, the value of what we provide.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. And much more.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. A driving force behind the company’s SUBSCRIBERS RULE! Email is a vampire. October 2009. So is email immortal? Why is this?

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