Remove average
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Approximately 25% of the time (on average) they will. Perhaps 3-5% of the time (on average) they will. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Will that open it?

article thumbnail

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The More Things Change, The More Things Change

Convince & Convert

The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

article thumbnail

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I was there speaking at the Counselor’s Academy PRSA annual conference. will range from 11% (the relatively mature email marketing), to 34% (social media).

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-.

article thumbnail

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Our research suggests that 25% on average of followers who follow small business will go completely inactive, and while I don't have numbers yet as to how many go dark each month, it's a repeated phenomenon.