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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. So what are the best ways to use Twitter for business? And much more.

Best Social Media Stats, Facts and Marketing Research of 2010


Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues. Search. Home What’s new? Subscribe. dougwri RSS. dougwri Comments RSS. Shilo.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Do chime in and share your favorite social media reads of 2010 with us!

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. in 2010. of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We hope you enjoy digging into the numbers. Source ). Source ). Source ).

E-Quip Blog: Helping Clients Do More With Less


Monday, December 20, 2010. It will be a long slow climb back to the levels we enjoyed in 2008. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). Helping Clients Do More With Less. Economic forecasts show improvement in 2011, but its a relative measure. I dont see many firms ready to take market share in the coming year. It might not be that easy.

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Give Old Spice (and P&G) The Credit It Deserves |


I’m thinking this was dreamed up in late 2008, early 2009. Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. More will be sold. Lots more.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” Copyright © 2010 Tiecas, Inc.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. On the web today, things change fast. An example of this is the Twitter API.

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Special Report - Content Marketing Spending Continues to Rise

Junta 42

 Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content Marketing Spending Takeaways: 6 of 10 marketers are increasing content marketing spending in 2010. According to the 259 survey respondents, average content marketing budgets are 33% of the total marketing budget (up from 29% in 2008). Content marketing spending overall increased 11% from 2008 to 2010.

E-Quip Blog: Training for Tangible Results


Monday, December 6, 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). Training for Tangible Results. Im a big advocate for training, as you might expect of someone who earns a substantial portion of his income providing training services. Dont you typically expect behavior change and performance improvement when you invest in training? Posted by.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. All in all, it’s a great way for most to learn.

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E-Quip Blog: Closing the Knowing-Doing Gap


Thursday, October 28, 2010. ▼ 2010. (52). ► 2008. (42). Closing the Knowing-Doing Gap. I have a client with a common problem: The firm has implemented a sophisticated quality management system but many people arent following it. Sound familiar? Employees arent doing the things theyre expected to do. But its still not happening. but implementation acumen is a rarity.

Destructive B2B Sales Practices

Acquiring Minds

There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment. This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures. . Tech Mergers & Acquisitions - In Q1 2010, $68.8

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post. Oct, 2010 at 11:51 am Hi Amrita, That’s a really good point. Oct, 2010 at 11:54 am Oh good point.

E-Quip Blog: Top 10 Blog Posts of 2010


Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). What an encouragement! Disappointing? The Four Stages of Organizational Change. 1:16 PM.

Social Media Usage in Content Marketing Jumps 500% in Two Years

Junta 42

As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. Blog usage has more than doubled. Online video has jumped nearly 2x. eBooks have nearly doubled. Slight Content Marketing Increases. Digital Magazines. Podcasts.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

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Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. There are plenty of charts and graphs too. of Tiecas, Inc.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

10 B2B Social Media Case Studies and Examples

Social Media B2B

As early as 2008, networking giant Cisco was well along in its social media evolution. Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. UPS launches a B2B social media marketing campaign.

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How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules

Content Marketing Today

To get some idea of the seismic nature of this shift take a look my favorite highlights from a presentation given by Morgan Stanley at the June 2010 CM Summit in New York City: Amazing Mobile Computing Facts from Morgan Stanley’s Presentation: It took more than 1 year to sell 1 Million iP o ds but only 28 days to sell 1 Million +iP a ds. 400MM Android. 12MM iPad (in just 6 weeks).

E-Quip Blog: Being Accessible to Your Clients


Friday, December 31, 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). Being Accessible to Your Clients. Have you made your New Years resolutions? Let me suggest one: Raise the bar on how well you serve your clients in 2011. For most firms, substantial improvement doesnt require doing anything extravagant. That includes being readily accessible.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Copyright © 2010 Tiecas, Inc.

Best of 2008: Amusing, Creative and Just Plain Odd


I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? A Charlie Brown Ad Agency. ’ Why would anyone want that?

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. 56.8% 32.2%

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Copyright © 2010 Tiecas, Inc. In this post, I’m going to focus on content for the early stages of the buy cycle. Not every action needs to be scored.


Gift Card Warning Email – Part 2

PR Meets Marketing

AnnTaylor (November 20, 2008 at 8:09 pm&#. We already communicated early this year that we are closing a number of stores through 2010, but we continue to open new stores and have close to 1,000 stores in our fleet. Jennifer, (November 23, 2008 at 7:34 am). . Last week, my cousin forwarded me an email to warn me about buying gift cards from several retailers this year.

The Mi6 Tweekly: Week of August 16, 2010

MI6 Marketing Agency

Users Who Have Watched Full Length Movie using Internet 2008 vs 2009 (Source: Ipsos via/@eMarketer). Chart: What’s Important to Inspiring Trust in Social Media sites, June 2010 U.S. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Are Sales Reps Communicating Value Too Often but Not Creating It? Europe (Source: McKinsey via @jcousineau). Tuesday. Chart: %age of U.S. Thursday.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Copyright © 2010 Tiecas, Inc. Why do we need prices on B2B websites?

The Mi6 Tweekly: Week of June 7, 2010

MI6 Marketing Agency

Social Network users demographics breakdown 2008 to 2014 (Source: @eMarketer). Social Network users will double from 2008 to 2014. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Smart phones taking more marketshare, feature phones declining (source:comScore). What U.S. Small businesses (5-100 employees) plan to do to grow their business. Chart: Social Networking is #1 for U.S. Tuesday.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. This is in addition to the ones I send manually. Think SPOC! Some tips. Thursday.