Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Newsletter Social Media Media Paid Search Agency 114

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Currently, she works as the Chief Content Officer for MarketingProfs. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. BTW, this post is a working example of content curation.

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Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

FEBRUARY 15, 2010

Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always. You are becoming one of my favourite bloggers! Social network connectivity is becoming the post-modern email newsletter. (For Isn't social media about 2-way communication? .'

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. link] links for 2010-09-07 | Glenn Friesen [.] This kind of smoke and mirrors claims hurt the credibility and standing of the rest of us who work in field.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 17, 2010

Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

JULY 26, 2010

Here’s how it works: People come to PitchEngine to get the word out about something. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. The most efficient way to do this today is online.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 3, 2010

link] Sodapopgirl RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] >>sorry works. link] Sodapopgirl RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] >>sorry works. RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? We may be the least vindictive, grudge-holding society ever.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. After college, I worked in customer relations for a large electronics' company. link] Christopher Smith Great article. It’s entirely possible she is a Mass Influencer. philsimonsystems Interesting post, Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

I asked the CEOs about how this is working in practice. I did not work on the Klout campaign. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. To keep the system from being gamed, it doesn’t work like that. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 25, 2010

Or, you could just use Swix, the super slick new social media scoreboard that just works. A white label version for agency use is also in the works. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think first-time bloggers get enamored with the concept of “design.&#

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

There is an interesting article about it. There is an interesting article about it. What I like most about this article is that it gets “big business&# to think about acting like they are small. What I like most about this article is that it gets “big business&# to think about acting like they are small.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Jennifer Scroggins RT @JesyHerron: Love this article and completely agree! You should be.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. For non-profits, we are seeing a shift – not only are we working to find donors/members, they are finding us…through social media. Do you agree?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? – [link] (via @jaybaer) Nice article! link] via @jaybaer [link] Rachel Diehl Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer – [link] (via @jaybaer) Nice article!

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. I'm a fan of your work Jay.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 6, 2010

By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. Then let us all know how it worked! Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Worth a try? link] jaybaer Please do try it Deb.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. I'm happy to have found it, keep up the good work!

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Social curation at work. Curation works in an e-commerce environment, too. I’d heard about it, but hadn’t made time to check it out until I saw Andy’s recommendation.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 14, 2010

It seems to be working. I suspect it's working, otherwise they wouldn't bother. I suspect it's working, otherwise they wouldn't bother. Excellent article! Excellent article! Excellent article! Excellent article! Excellent article! Excellent article!

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I work almost entirely with agencies. Knowing what is possible and what works in certain situations goes a long way. Let me know.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Here’s how it works: 1. To be entertained? I think not.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Outgrow

MAY 23, 2022

They’re a blogger, they’re a writer, they’re a on TikTok. You can promote your work on those channels, but you have to focus on being great at one thing like a Mr. Beast, like a PewDiePie like some of the best writers in the world, they focus on doing one thing. It really does work like a real business.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? • How easy is it to pull a quick dashboard without a lot of work on your part? What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JUNE 11, 2010

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. You are one of the hardest working people out there, and every stinkin blog post of yours is educational and inspiring.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Adriana Dunn This article is an great resource.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40