Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Adobe Experience Cloud Blog

MAY 25, 2010

While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. CMO Council: Marketing Outlook 2008.).

CMO 48

CMO Forecasting Budget Programs ROI 48

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. JF : It’s important to note that influence – at least as measured by Klout – is derived over time based on consistency of content creation and interaction.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. GREAT INFO!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 28, 2010

The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful. We have also found asking appropriate questions and product usage details help identify these folks. Thanks Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue. Google Analytics, Moz, and Constant Contact were really the only well-known tools.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

OCTOBER 31, 2010

To help your staff? Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. With blog comments being such an important component to measure engagement, is there another tool you’d recommend for monitoring them?

Social Media 40

Social Media Lead Ranking Lead Scoring B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Which tools are most helpful? 51% of active Twitter users follow companies, brands or products on social networks. So what are the best ways to use Twitter for business?

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. Progress is measured incrementally over time, not immediately over lunch. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Two problems arose. Number of Twitter followers.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Klout - Klout is a measure of social influence.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Schoenfeld figures that for now, custom report ideas from companies and agencies help formulate the RowFeeder R&D path.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Industrial Marketing Today

OCTOBER 26, 2009

Low conversion rate — is the percent of site visitors who take a desired and measurable action. The above two web analytics are not mere statistics for your webmaster. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Adobe Experience Cloud Blog

JUNE 24, 2013

The 2008 recession permanently altered how companies think about measurement. Budget cuts made it more important than ever to measure the effectiveness of marketing investments, even as highly-measurable digital channels raised the expectation for measurement across all channels. What Has Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Plus, building in some checks to the login process should further help keep personal information in sync. "We

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

4 Milestones to Social Business There are numerous granular issues to consider, and it will be fascinating to watch ExactTarget and CoTweet work out the operational details (I might even get to help a little, as ExactTarget is a client), but I see 4 primary hurdles that have prevented the full synergy of social and email to-date.

Business 116

Business Paid Search Agency Social Media Analysis 116

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Then 2008’s recession slammed into Paychex’s market with hurricane force.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Hubspot

DECEMBER 16, 2014

But even as we generated more leads and started promoting new webinars (and later ebooks) to our lists, we saw that email helped us generate new leads -- even if the people on our lists were already leads. November 2008 was a blowout lead gen month. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Single Grain

JULY 21, 2020

Unauthorized access and loss of data are common if proper security measures are not taken. However, most of the newly launched companies lack adequate experience, and if proper measures are not taken, the chances of product failure increases. The company was officially launched in 2008 at the TechCrunch Disrupt conference.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Buzz Marketing for Technology

JUNE 27, 2008

At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs. To this end, the United States has ambitiously devised systems of testing to help assure that all students have these literacies. Morello, “U.S.

Marketing Websites 100

Marketing Websites Ethics Lead Ranking Budget Programs 100