Industrial Marketing Today

JUNE 29, 2010

Analytics is the new marketing creative! Copyright © 2010 Tiecas, Inc. What has been your experience with building a B2B or industrial brand? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up. Don't stop there.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. Demographics: Do you want to be able to filter by the demographics of the author?

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

Twitter 100

Twitter Stats Tools Tips 100

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. Copyright © 2010 Tiecas, Inc. Low conversion rate — is the percent of site visitors who take a desired and measurable action. For example, fill out a form to download a white paper, register for a webinar, submit an order etc.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Adobe Experience Cloud Blog

JUNE 24, 2013

The 2008 recession permanently altered how companies think about measurement. Pinterest launched in March 2010, and Instagram in October 2010. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. A powerful analytics engine. The explosion in mobile.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

SEPTEMBER 10, 2012

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Elyse DeVries. Emily Gonzales. EmilysHere. erinclaire. Kearney and PepsiCo.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Elyse DeVries. Emily Gonzales. EmilysHere. erinclaire. Kearney and PepsiCo.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. Analytics are lagging behind, but once they can provide the data, there will great insights into customer behavior for businesses. Easy to semi-automate with software, etc. create their own badges etc?)

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 116

Business Paid Search Agency Social Media Analysis 116

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Then 2008’s recession slammed into Paychex’s market with hurricane force.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Hubspot

DECEMBER 16, 2014

November 2008 was a blowout lead gen month. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. Phase 3 (2010-2011): Email Automation and Testing. By 2010, we were on to our fifth ESP. Mid-2010 we started doing A/B testing. Lesson Learned #3: Inbound email marketing can also generate new leads.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Single Grain

JULY 21, 2020

The company was officially launched in 2008 at the TechCrunch Disrupt conference. Overview: Salesforce is a cloud-based software company that provides a complete software suite for customer service, marketing automation and application development. MailChimp is a B2B marketing automation platform for businesses of all sizes.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Buzz Marketing for Technology

JUNE 27, 2008

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100