Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. million in 2009 and $21 million in 2010. million actual vs. $10.4

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

B2B Marketing Directions

JANUARY 14, 2023

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders. In reality, marketers have been using principles of behavioral economics for years, albeit largely unwittingly.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

KoMarketing Associates

FEBRUARY 21, 2012

Year : 2010. Year : 2008. Year : 2008. Year : 2008. Year : 2010. Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. This one has kind of a fun visual and is (in my opinion) very easy to digest. Views : 3,000+. Length : 15 Minutes. Views : 115,000+.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

B2B Marketing Directions

AUGUST 30, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders. Kahneman and Tversky's work pioneered a new discipline that later came to be called behavioral economics.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

illumin

SEPTEMBER 25, 2023

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. In 2007 to 2008 Twitter also introduced Promoted Tweets. Facebook’s popularity quickly exploded and moved far beyond the Harvard campus it was meant to serve, becoming the biggest social network of the time.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Client counts are reported only for 2008 through mid 2011. I expected it to grow as Eloqua sold into larger accounts.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Biznology

JANUARY 13, 2016

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Salesforce Marketing Cloud

OCTOBER 14, 2021

It was 2010, and I had been working for a software company in Singapore, where I was initially a solutions engineer and then a client renewal sales manager. It’s funny to think back now at my initial reaction when a manager asked me to start using Salesforce back in 2008. Finding my passion. A willingness to learn.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Biznology

APRIL 18, 2013

A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

The ROI Guy

FEBRUARY 12, 2010

The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008). For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Yelp, founded in 2004, began to get traction.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

The ROI Guy

AUGUST 17, 2010

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 The 2010 growth forecasts, although positive, are lower than the original 4.1 percent decline from 2008. percent decline from 2008.

Gartner 40

Gartner Positioning Spending Forecasting 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it."

Buy 78

Buy B2B Opinions Customer Surveys 78

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

ViewPoint

JULY 10, 2012

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

Ambal's Amusings

JULY 6, 2010

asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Content on the internet tripled between 2010 and 2013. percent.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

B2B Digital Marketer

MARCH 30, 2023

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. He lives in Bloomington, Indiana (he moved there in 2010 without knowing anyone because it was easier for air travel to live in the middle) with Alyson and their dog, Marigold.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Litmus

APRIL 1, 2021

2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. Although more heavily a characteristic of the ’90s, we saw a combination of glossy mixed with the bevel and emboss technique in our early emails, shown by one of Megan Boshuyzen ’s first emails she designed in 2008. Drop shadows.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

ViewPoint

JULY 25, 2011

Greg Alexander is also the author of three critically acclaimed books: The CEO's Guide to Getting More Out of the Sales Force (2010), Making the Number: How to Use Sales Benchmarking to Drive Performance (2008) and Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives (2008).

Advertising Benchmark 120

Advertising Benchmark Inbound Marketing Consulting Class 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Customer Experience Matrix

SEPTEMBER 28, 2011

Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Digital B2B Marketing

FEBRUARY 25, 2014

More than 200 million numbers had already been added to the Do Not Call registry in 2010. Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll Do you like receiving phone calls at dinner time? Probably not, and you are not alone. I’ll spare you the link to the ad).

Rules 100

Rules Paid Search Agency Banners Barriers 100

readwrite

DECEMBER 10, 2007

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. The post Local Online Ad Spending to Jump in 2008: Report appeared first on ReadWrite.

Paid Search Agency 40

Paid Search Agency Spending Classified Ads Ads 40

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

readwrite

DECEMBER 3, 2007

billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% Zenith predicts that that Internet will overtake radio in percentage of total ad spend next year, and overtake magazines in 2010. Those events are catalysts for big ad buys and could help drive growth in the industry in 2008. this year).

Spending 40

Spending Ads Cable Television marketing 40

Biznology

AUGUST 16, 2010

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).

Digg 80

Digg Stats Twitter Social Media 80

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Despite having a stronghold on the brick-and-mortar video rental business, they were quickly left behind when Netflix started selling online in the early 2000s. I know that shift can feel daunting.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. The first Aflac duck debuted in 2000. The company reported $9.7 You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Biznology

NOVEMBER 13, 2014

A look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60