Content Marketing for BI

Trending Sources

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. 49% are active with corporate blogging (up from 32% in 2008). Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. Should we be blogging and tweeting?”

Embracing Socialytics

Content Marketing for BI

In his e-book, The Social Web Analytics eBook 2008 , author Phil Sheldrake details 16 of them that responded to his request for interviews. Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. Are you ready?

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. So what are the best ways to use Twitter for business? And much more.

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues. Search. Home What’s new? Subscribe. dougwri RSS. dougwri Comments RSS. Shilo.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. Budgets : B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010. 39.2% of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% We hope you enjoy digging into the numbers.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010.  Not to mention the ever-growing importance of social strategy.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. On the web today, things change fast. An example of this is the Twitter API.

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B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. All in all, it’s a great way for most to learn.

Special Report - Content Marketing Spending Continues to Rise

Junta 42

 Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content Marketing Spending Takeaways: 6 of 10 marketers are increasing content marketing spending in 2010. According to the 259 survey respondents, average content marketing budgets are 33% of the total marketing budget (up from 29% in 2008). Content marketing spending overall increased 11% from 2008 to 2010.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

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Give Old Spice (and P&G) The Credit It Deserves |


Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No?

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E-Quip Blog: Top 10 Blog Posts of 2010


Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). What an encouragement! Disappointing? The Four Stages of Organizational Change. Posts.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Copyright © 2010 Tiecas, Inc. Why do we need prices on B2B websites?

10 B2B Social Media Case Studies and Examples

Social Media B2B

As early as 2008, networking giant Cisco was well along in its social media evolution. Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. UPS launches a B2B social media marketing campaign.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. There are plenty of charts and graphs too. of Tiecas, Inc.

Small business? THIS is how to work the social web!

grow - Practical Marketing Solutions

By the end of 2008, most had migrated to Facebook. I was reluctant to follow suit because it felt so much more personal than MySpace. Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. What would you tell others trying to emulate your success of igniting a movement?

Social Media Usage in Content Marketing Jumps 500% in Two Years

Junta 42

As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. Blog usage has more than doubled. Online video has jumped nearly 2x. eBooks have nearly doubled. Slight Content Marketing Increases. Digital Magazines. Podcasts.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.  I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing.  Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 10:36 am Great post. April Amrita Reply 13.

Destructive B2B Sales Practices

Acquiring Minds

There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment.    This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures.   . Tech Mergers & Acquisitions - In Q1 2010, $68.8

The Power of B2B Communities

Paul Gillin

There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?&# It started in October, 2008 and had attracted more than 700 contributions 18 months later. In their 2008 book Groundswell , Charlene Li and Josh Bernoff cite the example of one unpaid Dell Computer customer who saves the company an estimated $1 million per year by answering technical questions that would otherwise require Dell resources. Does it set the stage for a deeper discussion of social communities? Is it appropriate to a B2B setting? All comments are appreciated!

The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. By early 2010, that number was over 5,000. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Your feedback is welcome. Please ignore the typos and grammar flaws that inevitably appear at this stage. It’s a camaraderie that is nurtured by personal contact.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Copyright © 2010 Tiecas, Inc. In this post, I’m going to focus on content for the early stages of the buy cycle. Not every action needs to be scored.

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How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules

Content Marketing Today

To get some idea of the seismic nature of this shift take a look my favorite highlights from a presentation given by Morgan Stanley at the June 2010 CM Summit in New York City: Amazing Mobile Computing Facts from Morgan Stanley’s Presentation: It took more than 1 year to sell 1 Million iP o ds but only 28 days to sell 1 Million +iP a ds. 400MM Android. 12MM iPad (in just 6 weeks).

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Achinta Mitra July 23, 2010 at 11:39 am Jack, Thanks for visiting my blog and leaving your comment.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

How to succeed in B2B marketing in 2011

B2B Marketing Online

It’s hard to have a positive outlook when there’s spectre of economic Armageddon looming on the horizon – as it certainly was January 2008 and 2009. Regardless of your religious background or orientation, I feel strongly that the end of one year and the start of another should always come with a sense of hope and optimism for things to come. It’s a time to take stock and move forward with a belief that things will be better in the year ahead, and that we can learn from what’s gone before; be better, happier people who are eager to embrace everything that life throws at us.

7 More B2B Social Media Tools You Haven’t Heard Of

Social Media B2B

How Visibility Scores are calculated is a bit ambiguous and the last entry on their blog is from 2008, but its still a usable tool to locate the channels in which you or your competition has visibility. 4. Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1. Spredfast. link]. Cost: Free trial, $50/month for Standard plan, $100 for Enterprise. Samepoint. link]. Cost: Free. Samepoint is the Conversation Search Engine. Howsociable.

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