Connect the Docs

Trending Sources

Social Media Goes Corporate

Connect the Docs

asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions.

Know Thy Audience: Business and Technical White Papers

Connect the Docs

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers?

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

in January 2008. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline.

Happy Holidays, Content Marketers!

Connect the Docs

Do something charitable : In this 2008 pre-holiday post, Chris Brogan requests that instead of sending holiday cards, readers contribute to particular causes. Here's a Harvard Business publishing post about Social Media Trends for 2010. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

Skype 39

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

11 Jul 2008 - 12 Jul 2008 SoCap08. 13 Oct 2008 - 16 Oct 2008 more. 2010 New People Power Whose Moral Revolution? Articles. Issues. Galleries. Files. PrintSearch. About Us. Feedback. subscribe. log-in. you are not logged in. Subscription.

Wiki 11

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Doug Johnson.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. My only other rule for placement on the list is that the book had to have been published in 2010.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. in 2010. of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5%

E-Quip Blog: Helping Clients Do More With Less


Monday, December 20, 2010. It will be a long slow climb back to the levels we enjoyed in 2008. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). Helping Clients Do More With Less.

Help 28

Give Old Spice (and P&G) The Credit It Deserves |


I’m thinking this was dreamed up in late 2008, early 2009. Technology Naughty Vs. Nice In 2010 2.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

2 comments… read them below or add one } DCaledonia July 8, 2010 at 9:10 am I had heard and read a lot about putting benefits above features but wasn’t sure how to do it. Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook , in April 2008. On the web today, things change fast.

Skype 33

Special Report - Content Marketing Spending Continues to Rise

Junta 42

 Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content Marketing Spending Takeaways: 6 of 10 marketers are increasing content marketing spending in 2010. Content marketing spending overall increased 11% from 2008 to 2010. The results are in.

E-Quip Blog: Training for Tangible Results


Monday, December 6, 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). Training for Tangible Results. Im a big advocate for training, as you might expect of someone who earns a substantial portion of his income providing training services.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

E-Quip Blog: Closing the Knowing-Doing Gap


Thursday, October 28, 2010. ▼ 2010. (52). ► 2008. (42). Closing the Knowing-Doing Gap. I have a client with a common problem: The firm has implemented a sophisticated quality management system but many people arent following it. Sound familiar?

Destructive B2B Sales Practices

Acquiring Minds

According to CSO Insights , in 2010 sales quotas continue to rise even though attainment of quota was lower in 2008 versus the prior year and sales resources are less. Tech Mergers & Acquisitions - In Q1 2010, $68.8

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post.

E-Quip Blog: Top 10 Blog Posts of 2010


Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008.

Social Media Usage in Content Marketing Jumps 500% in Two Years

Junta 42

As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. Blog usage has more than doubled.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

B2C 14

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. busgets in 2010.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. at the end of 2010.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc.

How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules

Content Marketing Today

In 2010 more Smartphones will be sold than either desktop or laptop computers. Among Smartphone users as of April 2010, 48% have browsed the web. Since 2008, mobile users have come to expect: always on access with super fast boot time.

10 B2B Social Media Case Studies and Examples

Social Media B2B

As early as 2008, networking giant Cisco was well along in its social media evolution. Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had.

E-Quip Blog: Being Accessible to Your Clients


Friday, December 31, 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. ► 2008. (42). Being Accessible to Your Clients. Have you made your New Years resolutions? Let me suggest one: Raise the bar on how well you serve your clients in 2011.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc.

Best of 2008: Amusing, Creative and Just Plain Odd


I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Copyright © 2010 Tiecas, Inc.

Gift Card Warning Email – Part 2

PR Meets Marketing

AnnTaylor (November 20, 2008 at 8:09 pm&#. We already communicated early this year that we are closing a number of stores through 2010, but we continue to open new stores and have close to 1,000 stores in our fleet. Jennifer, (November 23, 2008 at 7:34 am). .