KoMarketing Associates

FEBRUARY 21, 2012

Key Takeaways from Video: How Search Engine Optimization Works. Year : 2008. How Does Search Engine Optimization Work? Year : 2009. Year : 2009. Year : 2008. Year : 2008. How Does SEO Work? A Brief Introduction into Keyword Research. The Anatomy of a Search Result. Views : 115,000+. Length : 1.5

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth. I designed this in photoshop in 2008, at my very first graphic design internship. Source: Mark Orr.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Convince & Convert

JULY 27, 2011

From 2002 until 2008 nearly my entire livelihood was tied to one fairly specific type of work : enterprise resource planning (ERP) consulting. Even that type of relatively provincial work involves a wide variety of people and technical skills. Despite this significant limitation, by 2008, I had started to come into my own.

Business 136

Business Consulting Mobile Marketing Planning 136

Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. As it stands, there’s confusion as to when influencer marketing is just outright advertising.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? Revenue leaders need to get their teams focused on the right work—building relationships and closing deals. This empowers employees to perform the high-value work that people are best at.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. He was responsible for growing and managing the platform’s ecosystem of strategic technology partners working with some of the largest brands and advertisers around the world and helping them be successful on Pinterest.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

Ambal's Amusings

JULY 6, 2010

Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. " Boundaries between communications functions are blurring.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Convince & Convert

MARCH 30, 2015

When he started on Twitter in 2008, he thought it was stupid. So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009. And he understands that what works for him won’t necessarily work for someone else. Then he decides whether or not it’s worth it to him to be there.

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. Messaging to ‘Government’ doesn’t work The DoD isn’t one customer; it’s hundreds. Messaging and targeting must reflect that.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The first Aflac duck debuted in 2000. The company reported $9.7 United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

APRIL 3, 2017

None of the CDs [creative directors] knew me, or any of the work that I had done, so I knew I had to take it a step further to get their attention.". So did the fake prospect stunt work out? I wanted a resume that would both show off my work, but more importantly who I was and what I loved. Image Credit: August Lausten.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Hubspot

OCTOBER 17, 2018

When I spoke with business owners, I had to explain what these concepts were and how they worked. In 2008, HTC became the first manufacturer to make Android devices and other brands followed. Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Industrial Marketing Today

JUNE 15, 2010

In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. I am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing? Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

WriteSpark

NOVEMBER 11, 2008

Working with Writers. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

Conference 120

Conference Copywriting Copyright Case Study 120

Webbiquity

OCTOBER 29, 2014

No, people were already very busy back in 2008-2009; but the great recession magnified this. Here then are five ways to get more done without simply working longer hours. The most direct way to get more done is to get more people working. “Many hands make light work,” as your grandmother may have said.

Product 100

Product Urgency Marketing Work Management Opt-in 100

Industrial Marketing Today

APRIL 22, 2010

That business model works for a while but in the long-term, it fails badly. For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Convince & Convert

FEBRUARY 24, 2016

And early on, 2008, 2009, 2010, we had to give people content, credibility, backlinks, and traffic.” —@jtobin. “I It’s kind of the cliché, ‘If you do what you love, you’re never working.’ .” —@jtobin (highlight to tweet). “We ’ But that’s really what influence started as.

Paid Search Agency 93

Paid Search Agency CAN-SPAM Social Media Marketing 93

Industrial Marketing Today

SEPTEMBER 3, 2010

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. And finally, it may sound counterintuitive if you’re working with a reduced team, but outsourcing your content creation entirely can sometimes be more cost-effective than producing everything in-house.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. The second challenge was to grow the in-house email list of 75,000 names that were mainly dormant.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Buzz Marketing for Technology

JUNE 27, 2008

Conferences Talent Management Magazines Strategies 2009: Innovation to Impact. February 23rd — 25th, 2009 The Ritz-Carlton, Laguna Niguel, Dana Point, California. Published May 2008. Likewise, more than half of high potentials reported feeling stretched by their work in a positive and challenging manner.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Industrial Marketing Today

JUNE 12, 2010

So the pricing page is working to some degree in eliminating prospects who decide strictly on price. You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 6, 2010

According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D.,

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. BTW, this post is a working example of content curation. Advertisers will embrace trusted ‘places’ over trusted sources — large curated collections will achieve higher CPMs. Where do you stand on this debate?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Smashmouth Marketing

MARCH 19, 2009

We attribute it to the fact that the outbound work does much of the screening and vetting and sometimes even the first steps of selling, thereby increasing the quality of the lead. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

We attribute it to the fact that the outbound work does much of the screening and vetting and sometimes even the first steps of selling, thereby increasing the quality of the lead. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Industrial Marketing Today

JUNE 8, 2010

If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore. What has worked for you? Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JANUARY 26, 2010

Consider hiring a coach or an SEO expert to work up a strategic plan that you can execute. Unless your prospects can find your site when searching in major search engines, you are dead in the water. It is possible to do search engine optimization (SEO) by yourself but allow yourself time and there is a learning curve.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Try to post new material at least twice a week and more often initially.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? Is your website redesign project on hold waiting for marketing to deliver content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. The students had four weeks to design proposals. How does sound travel through materials?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60