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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing? Copyright © 2010 Tiecas, Inc.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Branding is an expense item like the rest of marketing. of Tiecas, Inc.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases!

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Podcasts |. RSS Feeds » LEADERSHIP. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. © 1994 - 2008 CXO Media Inc. src = [link]. }. White Papers |. Webcasts |. Solution Centers |. Newsletters |.