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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Makes me think we should be doing more podcast promotion on Twitter? 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing Edge podcast. in January 2008.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. So, it was called custom media and custom publishing at the time. So, everyone is a media company.

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How to Break the Rules and Create Great Content

Convince & Convert

unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. So do his books , like UnMarketing and UnSelling, his UnPodcast , and being one of Forbes’ top social media power influencers.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media.

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How to Adapt to Rapid Shifts in Influence Marketing

Convince & Convert

Jim Tobin is a shapeshifter and a true pioneer of social media and its dominating use in influence marketing. His company, Ignite Media, was one of the first to facilitate social media for marketing purposes. His company, Ignite Media, was one of the first to facilitate social media for marketing purposes.