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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

Video SEO Tip: How to Create Your Own YouTube “click-to-buy” Link – for FREE by ReelSEO Grant Crowell describes a clever trick for integrating a free call to action with any video you place on YouTube, and even a way to do A/B testing for video and landing page variations. linking (Mixx, Reddit), interactive (Second Life, NameThis ) and niche ( Kirtsy , My Church ).

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. mean who would have thought that building relationships and interacting with your customers could possibly increase sales?

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » 2008 full of spices for corporate marketers – REI potential is just one example The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Says: January 3rd, 2008 at 10:59 pm Excellent post!

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. students at Harvard: “People don’t want to buy a quarter-inch drill.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. We’re all hungry for data. hours to 6.3 hours.

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Let people star in their own interactive ecard? It doesn’t have to cost a fortune to be remarkable. 1) 2008 Presidential Campaign.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Now You Can Smell Like YouTube Sensat. After UK Stabbing, YouTube Removes Ex. Learn more. The candidate mu.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Why not create a downloadable library on your website?

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. After UK Stabbing, YouTube Removes Ex. Learn more. For a niche community, that’s a feat. thanks!

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. How you can use it most effectively?

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Ardath Albee of Marketing Interactions, Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? of Tiecas, Inc.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. All Rights Reserved. Resource

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Social Media Revolution by YouTube.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and Powered by Logic In Motion.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence. These metrics are all linked to 10 stages in Sopheon’s sales process.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Definitely not.” All Rights Reserved.

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Have a safe and happy 4th of July weekend! Resources

Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them

WindMill Networking

By my reckoning—from a social business perspective—multiple digital platforms really began to take hold effective the latter half of 2008. Yet when it comes to social media, it seems inconvenient that interactions should cease the world over on account of a national holiday observed only by nationals of one country. Evolving social business. for the big day. Conclusion.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Navigation and your calls to action play a major role in how your visitors interact with your blog. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. The focus of your blog will be determined by how well you can define your readership. All Rights Reserved.

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. With a majority of marketing efforts going digital, that means even more content is needed. of Tiecas, Inc.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

They are time-challenged and want to interact with salespeople based only on their needs and schedules. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. We demonstrated our technology in real time, and participants in countries around the world could interact with the engineers behind our technology. The campaign ran from September 2008 through October 2009. " Q.

Marketing Edge

Marketing Edge

Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. Whether it’s purchasing video online from iTunes, consuming viral video from YouTube, or taking in the growing number of high-end video channels like Cigar Cinema , there are as many varieties of video technologies as there are videos on the ‘Net. Hopefully all will see more of us in 2008!!