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Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#. See it here.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Marketing Interactions.

Best of 2008: Interactive PR, Part 1


The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. Tags: Interactive PR tags: PR 2.0,

Best of 2008: Social Media Optimization, Part 3


What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn. How can you make more efficient use of social media?

Best of 2008: Cool Web Tools, Part 1


WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?

Best of 2008: Social Media Optimization, Part 1


Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? Social Tagging

Marketing Edge

Marketing Edge

Chuck Hester, communications director of iContact, a large email solutions provider, and nationally recognized Linkedin expert is the guest on this Marketing Edge podcast Hester is as good as it gets about living the slogan It’s Not Who You Know, It’s Who Knows You. He has more than 6000 contacts on LinkedIn, and they all know him. His LinkedIn profile is his window to others and visa versa, He created a physical world networking format called LinkedIn Live which celebrated its first anniversary in 2008. What should I do? Giving to the community 2.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? What is it? No, telling your readers what to do next is only half the battle. Handy tips about what? Get our free report!

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Involve: once they've taken action, make it compelling enough that they initiate follow-on interactions to learn more.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Besides the virtual interaction of Twitter, it has far greater benefits. How am I doing this? Chad H.

Strategic Guy: Three Phases of Social Media Maturation

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skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. LinkedIn profiles are updated. Its in this phase that interaction with the organizations sales team becomes paramount.

The Stories Behind 5 Social Networks That Never Caught On


One of the first versions of a modern social network, where users could create profiles and interact with one another, is , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. 1) Friendster. Why it Failed.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. We’re all hungry for data. hours.

The State of the Blogosphere 2010

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In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Curators promote interaction, collaboration, as well as enlightenment. Connect with Brian Solis on Twitter , LinkedIn , Tumblr , Facebook If you’re looking for a way to FIND answers in social media, consider Engage! : If pouring, it is half full. startups.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I’m not disputing that nor am I making a new revelation. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. students at Harvard: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.&# Resources

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Or do I interpret this wrong?

28 Awesome B2B Social Media Statistics

Social Media B2B

This is up from 2009, when 45.0% Online accounted for 7% of the B2B marketing mix in 2008. Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014 – almost double that estimated for 2009 ($2.3 B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014. Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. Source ). Source ). Source ).

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

As someone who prizes human interaction, Alston has become one of the most-followed CMOs on Twitter. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. The future of profit is purpose. ”. in August 2006.

12 Revealing Marketing Stats About Facebook for Business


Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I 2) How does that compare to business owners' opinion of Facebook marketing in 2009? Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. That's cool. Turns out, they do.

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5 Proven Strategies for B2B Social Media Marketing

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Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to and a 320% increase in conversions (customer leads), as a direct result of introducing the community. MTV Launches Interactive Visualizatio.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Learn more. Be a resource.&# thanks!

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Ardath Albee of Marketing Interactions, Inc. Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Thanks for sharing!

17 Compelling and Highly Usable B2B Marketing Statistics

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this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and I was just wondering what.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Share this on LinkedIn. Crabs.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. A white paper would fit the bill nicely here. Resources

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.


Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence. These metrics are all linked to 10 stages in Sopheon’s sales process.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Definitely not.” All Rights Reserved.

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision. Buyers of technical products and services do look to vendors for providing relevant information for solving their problems.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Navigation and your calls to action play a major role in how your visitors interact with your blog. This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. After all, blog content is what will influence people to take a desired action.

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Best Social Media Stats and Market Research of 2010 (So Far)


A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums.

New report suggests corporate blogging may be at saturation point

grow - Practical Marketing Solutions

That’s up just 6% from 2008 study. All 108 blogs were examined to determine the level of interactivity the blog allowed — 90% percent of the Fortune 500 blogs take comments, have RSS feeds and take subscriptions. Of the 108 blogs located, 93 (86%) are linked directly to a corporate Twitter account, a more than 300% increase over the 2008 study. Corporate blogging.