Search for existing Facebook and LinkedIn groups dedicated to your brand, your offerings and your target audience. Cancel Reply Leave a Reply « Multichannel Marketing: Analyzing the Impact of PPC & Display on One Another Multichannel Marketing: PPC vs TV, and PPC vs Radio » About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. But how do you explain to him/her that a successful social media plan is a strategic corporate initiative that takes more time than money? MORE >>

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Read Susan’s post announcing this report. Wowza! MORE >>

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? What is it? No, telling your readers what to do next is only half the battle. Handy tips about what? Get our free report! MORE >>

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them. Expect this term “Social Sign On&# to fade into the background as we just use ‘logins’ for all of our interactions in the digital space. Expect more now. MORE >>

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Curators promote interaction, collaboration, as well as enlightenment. Connect with Brian Solis on Twitter , LinkedIn , Tumblr , Facebook If you’re looking for a way to FIND answers in social media, consider Engage! He is principal of FutureWorks , an award-winning New Media and business strategy consultancy in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. MORE >>