Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map.
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