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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. In the later stages, supplier Web sites and catalogs are the most important information sources. Post them to a site like slideshare.net.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can leave a response , or trackback from your own site. Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Understand the significance of your Web site. Centralize your contact information. Understand the significance of your Web site.

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Education and eLearning (formal or informal).(Ning, Educators : a social network where educational podcasters at all. helpful, they can be blogs, podcasts, videos, zines, bookmarks, anything. LinkedIn : A major professional networking site (not just for learning.