Remove funnel
Remove 2008 Remove 2009 Remove Lead Generation Remove Lead Qualification
article thumbnail

What’s Worth More?

ANNUITAS

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? The Lead Management Framework TM. The Lead Management Framework TM.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Right now, my focus is top of funnel content. Sonja Jacob.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.