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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels. As with most startups, I wore a range of hats,” explains Akkerman. “I

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. Created: February 2, 2008. Created: November 4, 2008.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.”. He has been a Developer for Mobile Fun and Opera Telecom, as well as a graduate from Birmingham City University with a Bachelor of Science in Computer Science.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

For example, did you know that Facebook turned profitable in 2009? This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. Mobile-first buying experience.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Webb's team tested 11 different messaging headlines on the Trello homepage -- English-speaking only, on both web and mobile. Experiment Plan.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Written by Bernard Lunn / May 21, 2008 11:15 AM. / Somebody who has probably had a great time at college using Facebook and finds the features on LinkedIn to be relatively primitive and well, kind of boring. I used the Questions & Answers feature to get answers to two real world questions. Features , Social Networks , Trends.

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30 Women Shaping B2B Tech Marketing

SnapApp

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob. Nandini Jammi.