Remove 2008 Remove 2009 Remove FAQ Remove Linkedin Remove Tagging
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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Your LInkedin page. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 137
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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. It must help your customers make the best use of their purchase.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

LinkedIn – only if I have made a personal connection. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I reserve email subscriptions for those I truly want to receive more from. I’ll have to look into the new Exact Target tool. All rights reserved.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. tags: marketing) [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

Then Linkedin. Plus, event invites, and photos in which you’re tagged. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!