Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. I like the way that you phrase that.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 24, 2010

The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. How much can you say?

Conference 115

Conference Organization Paid Search Agency PR 115

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. This helps organizations maintain consistency in messaging to their communities.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Golden Spiral

APRIL 16, 2019

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. I started a non-profit organization fronted as a coffee house/concert venue. I was just throwing things against the wall and seeing what worked. I didn’t have any formal training.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? But its not working as intended. Further, mobile users actually spend more time on Facebook, not less.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 11, 2010

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. How they organize and communicate internally. Your first assignment is to help us settle on a title. Who they hire.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Heinz Marketing

OCTOBER 7, 2019

For organizations used to having more direct control over the sales organization, you lose a little control with the channel side, which makes communication and messaging that much more important. For those of you joining us live on the Funnel Media Radio Network, thanks for making us part of your work day. Todd: Thanks Matt.

Top of Funnel 58

Top of Funnel Work Management Enterprise Management Advertising Agencies 58

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Well, I got to start a Twitter feed for one client, but we no longer work for them. But today’s online environment puts a high premium on shareable lessons and insights. His answer? Read, learn and experiment on your own.

Social Media 138

Social Media Media PR Webinar Metrics 138

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. This helps organizations maintain consistency in messaging to their communities.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). RowFeeder does just a few things, but does them well in an Excel environment that is familiar to millions of people.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. That’s the Opportunity Economy at work. Opportunities Via Inquiry One of the agencies I work with is Flint Communication , based in Fargo.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

APRIL 22, 2010

link] Great tool for marketers to frame the SM conversation @ work. Keep up the good work! Keep up the good work! Keep up the good work! Keep up the good work! [link] Alberto Apolinario RT @biadefreitas Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas [link] (muito bom!

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. You can’t work from anywhere with traditional software unless you bring your laptop. SaaS products have literally changed the way businesses work.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Every church, ad club, Rotary, Kiwanis, Elk, Moose etc organization in the U.S. Because we are working faster, longer, and more intensely, and the time for friends and family falls by the wayside. We would never go to a social event and only talk work.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 23, 2010

Before crowdsourcing there were focus groups, which never really worked too well. nice post about why focus groups don't work: [link] ) Crowdsourcing is a great alternative to focus groups due to the fact that consumers are co-creating the content vs getting asked a series of non-relevant, predetermined questions.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121