Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? Because we demonstrated how our Conversation Automation could help our customers better connect with their customers to drive revenue, especially during downtimes. When the chatbot actually dies….

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClickZ

MAY 1, 2020

Cardlytics has helped customers get back nearly half a billion dollars in rewards. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. We’ve been able to help customers get back nearly half a billion dollars in rewards. A history in ad tech.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Bluetext

FEBRUARY 14, 2024

Perhaps that is why DoD and the VC and Private Equity communities are increasingly focused on making it easier for both sides to communicate effectively with one another. There are clear opportunities for startups to secure more contracts from DoD and US Public Sector, but there are also undeniable reasons why this number remains so low.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. And of that 99%, roughly 78% said it was for the best and made for an extremely effective strategy.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

ANNUITAS

SEPTEMBER 21, 2010

Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. These statistics indicate that for many companies, the lack of effectiveness in lead generation comes from ignoring the leads they already have. Aberdeen, 2009. So, you decide.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. I don’t deny that effective SEO does take experience, expertise and time to produce results. Did you find this “how to” article helpful? It seems the secrets of SEO are known only to a few high-priced consultants. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. I knew blogging helped, but those numbers are pretty stunning. And the tug-of-war between sales and marketing continues.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 4, 2010

The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. Prompt, efficient, and effective follow-up to these leads is therefore paramount. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. After all, what good is your redesigned website if no one can find it?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Contently

SEPTEMBER 16, 2016

My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services. It always helps for an article to pass multiple sets of eyes during the editing process. Had he been fact-checked effectively, the scandal could have been avoided.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. I agree with you that sales must adopt social media in order to be more effective these days.

Social Media 60

Social Media Social Marketing Media Planning 60

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free). Which social bookmarking sites have the most clout? Can social media really increase revenue?

Social Media 20

Social Media Optimization Media Web 2.0 20

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The ROI Guy

FEBRUARY 12, 2010

These executives want help in identifying ways to save, and quantifiable proof that quick payback and return on investment are real. These applications help buyers understand potential opportunities, and quantify the value that could be derived - in very educational and personal terms. The survey results can be found at: [link].

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Savanta

JULY 27, 2011

In both of these examples clients are looking to us for help. They want us to challenge them and ourselves, they often want us to advise them, but above all they want us to be their trusted partner who will help them deliver on the sustainability challenges that we all share. .

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. It's helpful if you just think about which words people would use to search for your content.

SEO 20

SEO SEM Best Practices Buzz 20

Adobe Experience Cloud Blog

JANUARY 16, 2012

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. When NASA held its 50th anniversary celebration in 2008, Hawking gave the keynote speech. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. Speak and travel. Overcome all obstacles.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. in January 2008. B2B Lead Generation Benchmark Study 2009. ClickInsights: How can B2B marketers use content effectively for demand generation?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

MAY 25, 2010

(CMO Council: Marketing Outlook 2008.). In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. Lenskold Group/MarketSphere Marketing ROI and Measurements Study.). Time” influences marketing analytics in many ways.

CMO 48

CMO Forecasting Budget Programs ROI 48

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

WebMarketCentral

OCTOBER 13, 2009

Increase the effectiveness of guest-posting opportunities? Increase the Effectiveness of Your Next Guest Post with a Landing Page by ProBlogger In this guest post, Jade Craven recommends using a landing page to draw traffic to your own blog through guest posts on other blogs. Can Blogs Help Drive Purchasing Decisions?

Forrester 20

Forrester Landing Pages Business Best Practices 20

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Help Buyers Become Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Atomic Reach

JANUARY 3, 2019

Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Find him on Twitter & LinkedIn. Neil Patel - Co-Founder of Neil Patel Digital.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 12, 2015

Here are ten brands that have leveraged user generated content in the past to help inspire your own campaigns: 10 Examples of Excellent User Generated Campaigns. The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. 1) Burberry. 6) Coca-Cola.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Hubspot

APRIL 5, 2011

Companies spent 17% less on trade shows in 2009 verses 2008 4. Realizing this was costly and no longer effective, Moonworks decided to allocate more of its budget to Inbound Marketing (creating great content, blogging, search engine optimization, etc.). BONUS: Some helpful resources to transform your marketing.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28