ClickInsights: How can B2B marketers use content effectively for demand generation?
Ambal's Amusings
AUGUST 27, 2009
B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Each content resource you develop should be aimed at educating both them and you. MarketingSherpa.
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