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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues. Read on to get their insights. Get Content.

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Is Social Media Really Living Up to Expectations?

markempa

I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Our brand is no longer what we say it is, it’s what our customers say it is.”.

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Is Social Media Really Living Up to Expectations?

markempa

I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Our brand is no longer what we say it is, it’s what our customers say it is.”.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Take a quick poll.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. You need to rethink your business model first and fast.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.