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Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media. It found an even better way to engage customers and get them to share their stories.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blogs.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Do you publish prices on your website? There is no secrecy.

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Best of 2008: Interactive PR, Part 2

WebMarketCentral

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. press releases, inviting reporters to lunch) and what's hot (e.g., blogging and SEO). tags: PR 2.0

Winning with thought leadership: Six lessons from IBM and Deloitte

Reputation to Revenue

Absent something interesting to talk about related to core customer issues, would-be buyers pay little attention to straight-on sales pitches. The 2008 edition, "The Enterprise of the Future," involved face-to-face interviews with 1,130 CEOs and public sector leaders from large organizations in some 40 countries. Released publicly in May 2008, the core report highlighted five strategic attributes that CEOs are trying to build into their organizations: Hungry for change. Innovative beyond customer imagination. Smart customers want to be challenged.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” of Tiecas, Inc.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of course, today, the web is considered traditional media and social media is now that new ‘fad.’ Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. Our brand is no longer what we say it is, it’s what our customers say it is.”. she queried.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of course, today, the web is considered traditional media and social media is now that new ‘fad.’ Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. Our brand is no longer what we say it is, it’s what our customers say it is.”. she queried.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. We’re all hungry for data. hours.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010.  Not to mention the ever-growing importance of social strategy.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. To succeed in marketing through social media, businesses of all types have to become publishers. Those in the U.K.

Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

Pulizzi urged marketers to target one audience at a time, with one mission and message, telling a different story and publishing consistently. This message was similar to what Davis writes about in his recently published book, Town Inc. Every [vendor] has a customer success team.” Could people trust a large institution in 2008 and 2009? Wednesday. So what?

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. Design in the absence of content is not design, it’s decoration.” If so, you know the frustration. All Rights Reserved.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. In this post, I’m going to focus on content for the early stages of the buy cycle. All Rights Reserved.

WOM 7

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. ERP Internet Cust. b2bmarketing

E-Quip Blog: Don't Let Personal Preferences Dictate Proposal.

E-Quip

There are established design principles in publishing just as there are in engineering and architecture. Now lets be clear, as I noted in previous posts in this series, success with proposals depends in large part on building client relationships, gaining critical insights before the RFP is released, and creating compelling content. ► 2009. (55). ► 2008. (42).

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.” should know — I am an engineer too. Don’t! Resources

E-Quip Blog: Is Solution Selling Dead?

E-Quip

Harvard Business Review recently published an article bearing the provocative title " The End of Solution Sales." In their view, customers today are too sophisticated, too smart, and too well informed to rely on salespeople to help solve their problems. ► 2009. (55). ► 2008. (42). Customer Experience Matters. Tuesday, August 14, 2012. Posted by. Posts.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.  But hiring a blog designer to create a unique, custom theme is something you should do immediately.  Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.  Exactly. 6. 

E-Quip Blog: Preproposal Positioning

E-Quip

Uncover what project issues and selection criteria really matter to the client before the RFP is published. Yet A/E firms are often caught flat-footed, with access to the client now curtailed with release of the RFP, resigned to speculating what the winning proposal strategy might be. ► 2009. (55). ► 2008. (42). Customer Experience Matters. Posted by.

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. Is that a good thing? My opinion is somewhat biased because I am an industrial and B2B marketing consultant. make my living providing marketing services including designing and marketing industrial websites. Take a quick poll. of Tiecas, Inc.

E-Quip Blog: Proposal Planning Questions

E-Quip

Most of the time, the successful firm is the one that has developed the strongest relationship with the client before the RFP was released. Organize your proposal precisely as the RFP specifies, provide all the requested information, and make it easy for the client to evaluate your proposal based on the published selection criteria. ► 2009. (55). ► 2008. (42).

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Use a social publishing site like scribd.com to gain a larger audience for your white papers. Definitely not.”

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. 2. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. That’s precisely why Kerry’s article caught my attention. How can you accomplish all that?

B2B 2

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. would take this a little further.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. You make a good point about adding explicit calls to action if you want to move the visitor along and ultimately convert him/her into a customer. Thanks for the post.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. So in essence, this was a customer advocacy program aimed at making sure that technical folks who work with operating systems are aware of – and have positive feelings about – Junos. Q. " Q. Now Juniper's U.S.

E-Quip Blog: What Are the Best Marketing Tactics?

E-Quip

Theres some benefit in sending out press releases, but having reporters and other journalists contacting your firms experts as valued sources is even better. Publishing a newsletter is among the more popular marketing tactics in our business. ► 2009. (55). ► 2008. (42). Customer Experience Matters. Monday, November 15, 2010. Conference presentations.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. ▼ September (18) Tech Media Publishers looking more Like Interactiv. How Do You Get Started in Content Marketing?

E-Quip Blog: Generating Sales Leads

E-Quip

The objective is to get advance notice of client needs or a developing project before the RFP is released. Despite articles about the problem in the StarTribune , not a single engineering firm contacted my friend about the issue until the RFP was published. ► 2009. (55). ► 2008. (42). Customer Experience Matters. Monday, February 13, 2012. Posted by.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. So we are going to start releasing them to the public. Use it as another opportunity to provide further value to potential customers. Social media and leadership.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Only one of the white papers requires registration and all were published within the past year. Published by Hubspot, May 2010. hours on email, according to the recently released TNS “Digital Life” survey. customer 2.0

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