Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Reasons people don’t want to publish prices online There may be many reasons (excuses?) There is no secrecy. MORE >>

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website? Is your website redesign project on hold waiting for marketing to deliver content? If so, you know the frustration. It is relegated to the bottom of the totem pole of deliverables. MORE >>

brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. Our brand is no longer what we say it is, it’s what our customers say it is.”. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. she queried. MORE >>

Funding – Funding information is often published and widely distributed.  Scanning the ranks of VC’s can reveal a lot as can the company’s press releases Advertising – Lots of associations and trade publications in the advertising world prognosticate about the various spending levels at different brands.  Customers – Many companies are very forthright with their customer list.  Getting a raw count and sizing of the customer base can be insightful.  When considering any marketplace it’s critical to understand the competitive landscape.  LoopFuse ,Inc. MORE >>

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” Heck, even MS Word kept flagging curation as a misspelled word. Resources MORE >>