Is Social Media Really Living Up to Expectations?
markempa
JANUARY 11, 2011
I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Our brand is no longer what we say it is, it’s what our customers say it is.”.
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