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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors.