Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% range, with any performance above 0.5%

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. last year (2009). Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100