Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Conversica

DECEMBER 20, 2022

Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. I believe that most companies will complete their major expense adjustments by no later than Q1 2023. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5% But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Convince & Convert

JULY 27, 2011

I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. From 2002 until 2008 nearly my entire livelihood was tied to one fairly specific type of work : enterprise resource planning (ERP) consulting. I make money from book royalties and mobile app sales.

Business 136

Business Consulting Mobile Marketing Planning 136

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. Rather, it refers to the first company to capture large market share.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Prior to joining Cardlytics, Michael Akkerman served as the Global VP of Kenshoo for five years where he helped grow the company from 20 to 700 employees. A history in ad tech. From there, he joined Cardlytics in 2019.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Online Marketing Institute

MARCH 24, 2010

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). This is where the human connection is made… at the point where the company connects with its customers in a meaningful way. Click here to cancel reply.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 In 2008, revenues were up to $16.6 Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

WriteSpark

NOVEMBER 11, 2008

Sales Materials. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. November 11, 2008 in Case Studies | Permalink.

Conference 120

Conference Copywriting Copyright Case Study 120

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) It is not just optimizing words within your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

ANNUITAS

SEPTEMBER 21, 2010

First, for discussion’s sake, let’s quickly define the difference between lead generation and lead management: Lead Generation is creating responses that go into the top of the sales/lead funnel. Lead Management is the process of managing leads through every stage of the sales/lead funnel through 6 integrated processes i.e

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Don’t make any big decisions right away.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. How has your role changed?

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. How are you using content marketing in your B2B marketing? Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Just 59% of companies now measure customer engagement; 36% do not. The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. WHEN : When on the sales cycle do you expect to engage with your prospects? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Hubspot

APRIL 3, 2017

Dress up as a Postmates delivery courier to personally deliver donuts to the companies he admired -- with his resume attached, of course. While the billboard didn't end up getting Stocking any offers she seriously considered, it did lead her to start her own print advertising company, specializing in -- you guessed it -- billboards.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sounds simple, right? Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60