Winter is coming: Goodbye cookies, hello contextual
ClickZ
NOVEMBER 25, 2019
Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. For example, we might find an advertiser that wants to target high income families who enjoy outdoor sports. At the moment, publishers are frustrated to see large swathes of inventory being incorrectly classified as unsafe.
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