Winter is coming: Goodbye cookies, hello contextual
ClickZ
NOVEMBER 25, 2019
Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. Google has also just announced it will be restricting access to the contextual content of the inventory that buyers see in the Google ad exchange (AdX). Maybe they’re advertising a holiday, a mortgage or even a school.
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