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Winter is coming: Goodbye cookies, hello contextual

ClickZ

To understand the significance of this acquisition, we need to understand the company. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. So why have these companies invested so much in acquiring contextual capabilities?

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Company news and industry SIC codes tied for third. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

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Web Accessibility Law You Should Know in 2022

TrustRadius Marketing

Major corporations hire experienced developer teams and have their own legal teams and policies set in place. There were amendments (ADAAA) made to the law in 2008 (in effect 2009) to extend its reach to provide better accommodations. Telecommunication companies must offer compatibility with assistive technology for deaf people.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Start dialing.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Here''s the inside story of how our email marketing strategy evolved as our company and database grew. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.

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The State of the Blogosphere 2010

Online Marketing Institute

Technorati reports that most bloggers classify themselves as hobbyists. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

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