The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted. The first Aflac duck debuted in 2000. The company reported $9.7 United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.” Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets. What is the equity value of those leads - the lead equity ?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets. What is the equity value of those leads - the lead equity ?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Are your efforts on LinkedIn and Twitter paying off?” she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Are your efforts on LinkedIn and Twitter paying off?” she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter. And the cycle of frustration continues.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Part of this is due to the budget structure that allocates funding based on financial quarters. Salespeople need leads—right now.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The ROI Guy

JANUARY 17, 2011

Diagnose It is essential to engage executives and key decision makers as early as possible in the buying lifecycle, when strategies and budgets are set. Jeff Ogden, the Fearless Competitor Find New Customers "Lead Generation Made Simple" http"//www.findnewcustomers.com 5:19 AM Tom Pisello said.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

AUGUST 26, 2010

HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. The interactive version is online and embedded above, but for a quick overview here's the end-of-year maps for the last four years: 2006.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Andrew Chen ( AndrewChen.co ).

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Online Marketing Institute

NOVEMBER 8, 2010

. # of Leads – a lead is a prospect that you have qualified as someone who is a good fit for your product and is likely to purchase a solution like yours in a specific timeframe. Opportunity Pipeline – the dollar value of the opportunity. Oct, 2010 at 9:39 am A comment and a question. All Rights Reserved.

Startups 40

Startups B2B Marketing B2B Planning 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Much of B2B demand generation is all about content. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

AUGUST 18, 2010

How much money should we be pulling from the email budget, to support social media? If you don't have the proper personnel in place to engage with prospects/customers or the budget/resources to your 1-8 answers, why not just amass friends/followers (which is not very hard to do) and use social media as a distribution vehicle?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Salaries are lower in certain regions (e.g. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Outgrow

JANUARY 25, 2023

Increasing pipeline generation, revenue, and customer engagement as sales enablers 6. So, you know, when, HubSpot launched inbound back in 2008, I was a very big fan of the inbound approach, and I was very bullish on the idea that this could potentially change the way marketers market and it would become the de facto approach.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

SEPTEMBER 11, 2012

Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I 2) How does that compare to business owners' opinion of Facebook marketing in 2009? Some marketers might be convinced they can generate leads from social media. And they require less of marketing's budget to do it, too.

Stats 28

Stats Facebook Business Marketing Budget 28

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Vidyard

OCTOBER 19, 2016

Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. By the end of 2006, YouTube was part of a larger collection of online applications that focused on user-generated content, and community building.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! This is up from 16% in 2008. million for 2009 and “triple that&# ($13.5. &# That’s because being “it&# means having a competitive edge, the most well-known brand, the biggest market share, and generating the most revenue.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

How are marketers planning to allocate budgets this year? The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Crimson Marketing

JULY 9, 2015

Then 2008’s recession slammed into Paychex’s market with hurricane force. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100