Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

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Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

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Convince & Convert

JUNE 17, 2010

By far and away it has been our best means of getting our story out, and capturing business. markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! We have focused on relevant followers, in our industry by and large.

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Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. How do you see the parallels with technology adoption? Enterprise 1.0

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Convince & Convert

MARCH 4, 2010

All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive. effective social media campaigns that left no question of their effectiveness.

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Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging.

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Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

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Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Unlikely at best. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Unlikely at best.

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Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

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Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. They'll have a rep respond to you right away, get your email addy, and do their best to resolve it. Or how about this: Do a little experiment for me. Go onto Twitter and bitch about Dish Network. I just ditched AT&T for T-Mobile.

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Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original.

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Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. link] Wissensauslese RT @jaybaer: The Best Advice Has No Shelf Life: Who Influenced You?All All of us have influences.

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Convince & Convert

JUNE 3, 2010

Sometimes the best response is just a human one, right? Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce.

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Convince & Convert

SEPTEMBER 20, 2010

jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. I enjoy your blog.

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Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Social media scientist Dan Zarrella has some excellent research on social content best practices. Best, Social Steve SocialSteve Jay - Nice job simplifying social media. Here are 5 steps to get there: 1.

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Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.

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Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution.

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Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog. found Pavement. found Pavement.

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Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 28, 2010

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Perhaps your best post… danperez Wow! Ask, listen, observe, then help customers, it could be your best marketing /via @jaybaer [link] [link] Tamsen Browne Reed RT @jitterjam: R u hlping or selling?

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Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. Excellent post. Thanks for sharing it markwilliamschaefer Brilliant post.

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Repeat customers have always been my best influencers. population. link] [link] gilbert v.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Involve your customers, and ask them to create their own content that answers other questions (maybe a contest for the best ones). an audience.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. David, I 100% agree that all customers should get the best customer service possible. David, I 100% agree that all customers should get the best customer service possible. What’s going to happen next?

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Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. He said that the reality is, their best customers are those that can do some of it themselves. Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. Randy Bunker Thanks, Jay.

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Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year.

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Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Thanks, Mike!

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. 7 is the BEST! |

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PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 8, 2010

MySpace used to be Janet, and now it’s LaToya – at best. MySpace answered in July, 2008 – almost a full year later. I wonder if that policy is still in effect? Best sentence ever! Reliability is one of the great assets facebook has that makes it one and only one best social network site online!

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Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? You can also ask for training to make sure you’re using all the features to the best advantage. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later.

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Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. This was my goal and I did not know at the time that Twitter was going to be my best tool for this, I got lucky.

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Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. We’re all hungry for data.

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Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. I think one of the best elements of building a two-way connection with customers is that its often a win:win situation.

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Convince & Convert

AUGUST 31, 2010

She believes the best we can hope for is “ translucency &# – and I concur. If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin?

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Rarely are accumulations the best data points. Rarely are accumulations the best data points. We pick our baby names before the fact. We pick our pet names after the fact. Which pattern matches your social media success metrics?

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Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ).

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