Remove b2c interactive
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. Read on to get their insights.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Copyright © 2010 Tiecas, Inc.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They are time-challenged and want to interact with salespeople based only on their needs and schedules.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Sonja Jacob.