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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. MediaPRO Community. Careers Home.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

“With social media and blogging, it’s kind of changing that dynamic.&# Plus, social sharing tools now enable your readers to share that content with their extended networks, further extending your reach and visibility. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?