Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. It must help your customers make the best use of their purchase.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements. Do you think everyone is just waiting for your automated email to drop into their inbox? All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? All rights reserved.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JUNE 8, 2010

link] (via @spiral16) [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? link] … [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. RT @jaybaer: Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

SEPTEMBER 21, 2010

Automation is the key these days and you have provided a powerful list. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Igor Saraiva The 39 Social Media Tools I'll Use Today | Convince & Convert [link] [link] Michael Baldovski Use Twitter, Facebook and LinkedIn? All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116