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Open Research: A Framework for Social Analytics

Online Marketing Institute

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

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The March Of Twitter: Analysis of How And Where Twitter Spread

Hubspot

Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. How did Twitter get those vital initial users? How did Twitter grow in the early days? Back in the dark days of 2006, Twitter was just another tech startup competing for attention, so how did it pick up those vital first users?

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

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16 Years of Facebook: A Marketing Evolution Story

Martech Advisor

Facebook introduced many features in the following years and expanded on the functionalities that enabled it to become a cash flow positive organization by 2009. Opening up the Graph API to developers was a win-win because it helped Facebook integrate new functionalities and helped programmers build their businesses. Social Ads.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Lead Generation. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Assn/Non-Profit.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.