Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JULY 31, 2012

Lead Generation. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

OCTOBER 1, 2010

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. Clarity gets the point across.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Gilbert thinks perhaps it will happen, but that the additional complexity of the Facebook API will dampen the explosion somewhat. Thanks Jay!

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167