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| | PR MEETS MARKETING
DECEMBER 23, 2008 [2008, 2009] Let the 2009 Trend Lists Grow
One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? Charlene Li of The Altimeter – Predictions for 2009.
| | DELICIOUS B2BMARKETING
AUGUST 14, 2011 [2008, 2009] Open Research: A Framework for Social Analytics
Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza! Wowza!
JULY 9, 2015 | CRIMSON MARKETING
[2008, 2009] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[2008, 2009] 2012 #Nifty50 Top Men in Technology on Twitter
APRIL 12, 2012 | HUBSPOT
[2008, 2009] How a Small VC's Commitment to Content Made a BIG Difference
OCTOBER 9, 2011 | IT'S ALL ABOUT REVENUE
[2008, 2009] Digital Body Language and Economic Health [Chart]
AUGUST 14, 2011 | DELICIOUS B2BMARKETING
[2008, 2009] Open Research: A Framework for Social Analytics
NOVEMBER 12, 2010 | HUBSPOT
[2008, 2009] How a Senator Uses Social Media
| | JUNTA 42
JULY 29, 2009 [2008, 2009] Changes Coming at Junta42.com
We initially launched Junta42 as a content aggregation site for content marketing. In June, 2008 we launch the matching service. So, when you see the new site (updated home page above), you'll notice the focus on Junta42 as a custom content matching service. Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning. We've been working on a new and improved version of Junta42 for quite some time now, which will launch later this week. Why make the change? Done and done. Thanks, Joe
| | CRIMSON MARKETING
JULY 9, 2015 [2008, 2009] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Then 2008’s recession slammed into Paychex’s market with hurricane force. Sending them ones that might actually be of interest I do think improves the customer experience (Childs).”. percent.
| | WEBBIQUITY
MARCH 31, 2010 [2008, 2009] Best Social Media Stats and Market Research of 2009
Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Customer Engagement Survey Shows Twitter is King of ROI by Marketing Pilgrim. Matt McGee.
| | CONNECT THE DOCS
OCTOBER 15, 2009 [2008, 2009] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. The real question is, “Are these leads helping our sales team sell more and will these leads become profitable customers?” Get Customers.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 2, 2009 [2008, 2009] A report card on technology firms
Finally, while valuations have recovered in the past 6 months – interesting, the aggregate market cap for the 28 vendors is up about 29% in each of the last 2 quarters – they are down 10% from August 2008 and 26% from the market’s peak in October 2007. In August 2008, the valuations were about 6.1X As of August 2009, it’s about 4.2X TTM revenue. For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. MORE >>
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009 [2008, 2009] Alterian Pushes Into Social Media Management with Techrigy Acquisition
Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. This author tracking is what could ultimately be expanded into tracking of individual customers. Others are sure to follow. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010 [2008, 2009] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data. briankissel Coupling Social Sign On with Social Publishing can create even more value for website operators and their customers/members. you turn your customers into company/brand ambassadors. Or do I interpret this wrong? MORE >>
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010 [2008, 2009] Is Content Curation an Easy Way for Content Marketers to Do More.
Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. What is content curation? MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [2008, 2009] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. MORE >>
- [2008, 2009] B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- [2008, 2009] B2B social media case studies - 3 you can learn from and why they work DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [2008, 2009] Digital Body Language and Economic Health [Chart] IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
- [2008, 2009] 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- [2008, 2009] Best Social Media Stats and Market Research of 2010 (So Far) WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
- [2008, 2009] How a Small VC's Commitment to Content Made a BIG Difference HUBSPOT | THURSDAY, APRIL 12, 2012
- [2008, 2009] How a Senator Uses Social Media HUBSPOT | FRIDAY, NOVEMBER 12, 2010
- [2008, 2009] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010