Let the 2009 Trend Lists Grow
PR Meets Marketing
DECEMBER 23, 2008
One of my most popular posts last year was my summary of 2008 trend lists. So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.
Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
JULY 9, 2015
They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Then 2008’s recession slammed into Paychex’s market with hurricane force.
ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Connect the Docs
OCTOBER 15, 2009
Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. in January 2008.
Is Content Curation an Easy Way for Content Marketers to Do More.
Industrial Marketing Today
JULY 14, 2010
Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space.
Changes Coming at Junta42.com
JULY 29, 2009
We initially launched Junta42 as a content aggregation site for content marketing. In June, 2008 we launch the matching service. So, when you see the new site (updated home page above), you'll notice the focus on Junta42 as a custom content matching service. Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. Largely using humor as a way to hook and engage customers and new customers.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. .
Skyword’s Top Takeaways from Content Marketing World 2016
SEPTEMBER 9, 2016
Every [vendor] has a customer success team.” Could people trust a large institution in 2008 and 2009? Handley described this first question as an empathy hack, saying “in a marketing context, this is reframing a service or product as a clear value for the customer.”
Digital Body Language and Economic Health [Chart]
It's All About Revenue
OCTOBER 9, 2011
by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. We decided to look at the aggregate website activity of companies over 1 billion in revenue over the past 4 years, and see how it compares.
How a Small VC's Commitment to Content Made a BIG Difference
APRIL 12, 2012
When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
30% of social media users access a social media site “several times a day, up from 18% in 2009. 85% view company blogs as “useful, while 71% said the same for Twitter (up from just 39% in 2009). 2009 Twitter Demographics and Statistics Report by iStrategyLabs.
How a Senator Uses Social Media
NOVEMBER 12, 2010
Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Twitter serves the dual function of allowing me to connect with constituents & aggregating political news in one easy to follow place.
How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
Savvy B2B Marketing
FEBRUARY 2, 2010
In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. Was the campaign targeted at prospects, customers, or both? We aggregated all comments and distilled them into common requests.