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Trending Sources

Let the 2009 Trend Lists Grow

PR Meets Marketing

  One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? Charlene Li of The Altimeter – Predictions for 2009.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza! Wowza!

Changes Coming at Junta42.com

Junta 42

We initially launched Junta42 as a content aggregation site for content marketing. In June, 2008 we launch the matching service.   So, when you see the new site (updated home page above), you'll notice the focus on Junta42 as a custom content matching service. Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning.    We've been working on a new and improved version of Junta42 for quite some time now, which will launch later this week. Why make the change? Done and done. Thanks, Joe

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Then 2008’s recession slammed into Paychex’s market with hurricane force. Sending them ones that might actually be of interest I do think improves the customer experience (Childs).”. percent.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. The real question is, “Are these leads helping our sales team sell more and will these leads become profitable customers?” Get Customers.

A report card on technology firms

Fearless Competitor

Finally, while valuations have recovered in the past 6 months – interesting, the aggregate market cap for the 28 vendors is up about 29% in each of the last 2 quarters – they are down 10% from August 2008 and 26% from the market’s peak in October 2007. In August 2008, the valuations were about 6.1X As of August 2009, it’s about 4.2X TTM revenue. For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go.

Best Social Media Stats and Market Research of 2009

Webbiquity

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Customer Engagement Survey Shows Twitter is King of ROI by Marketing Pilgrim. Matt McGee.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. This author tracking is what could ultimately be expanded into tracking of individual customers. Others are sure to follow.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data. Or do I interpret this wrong?

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. Heck, even MS Word kept flagging curation as a misspelled word.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by: Tim Wilson | March 22, 2008 at 10:00 AM Where do begin.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. Largely using humor as a way to hook and engage customers and new customers. And, I don’t necessarily think that’s a bad thing. What don’t we see a lot of?

Digital Body Language and Economic Health [Chart]

It's All About Revenue

by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008.  It was surprising how closely the activity mirrored the S&P 500 – even though many of the companies we analyzed were not in the S&P 500.  In particular the gap between Q4 2008 to Q3 2009 was intriguing. 

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Vala Afshar is the Chief Customer Officer for Enterasys Networks , responsible for worldwide customer service and support operations. Chris Adams – @chrishadams. in August 2006.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). More than 40% of respondents reported acquiring at least one new customer from Twitter, LinkedIn, Facebook or their company blog in the past year. While 28% of U.S.

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How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. This is a guest post written by Brian Zimmerman. You can follow Brian on Twitter @BrianZimm1. Sound familiar? If it works well, repeat it.

How a Senator Uses Social Media

Hubspot

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Twitter serves the dual function of allowing me to connect with constituents & aggregating political news in one easy to follow place. Your customers may all fit into one bucket. How do you use these platforms? Marketing Takeaways. 1.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. So in essence, this was a customer advocacy program aimed at making sure that technical folks who work with operating systems are aware of – and have positive feelings about – Junos. Q. " Q. Now Juniper's U.S.