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Trending Sources

Let the 2009 Trend Lists Grow

PR Meets Marketing

One of my most popular posts last year was my summary of 2008 trend lists. So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Then 2008’s recession slammed into Paychex’s market with hurricane force.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. in January 2008.

ROI 2

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space.

Changes Coming at Junta42.com

Junta 42

We initially launched Junta42 as a content aggregation site for content marketing. In June, 2008 we launch the matching service.   So, when you see the new site (updated home page above), you'll notice the focus on Junta42 as a custom content matching service. Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning. 

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. Largely using humor as a way to hook and engage customers and new customers.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. .

Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

Every [vendor] has a customer success team.” Could people trust a large institution in 2008 and 2009? Handley described this first question as an empathy hack, saying “in a marketing context, this is reframing a service or product as a clear value for the customer.”

Digital Body Language and Economic Health [Chart]

It's All About Revenue

by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. We decided to look at the aggregate website activity of companies over 1 billion in revenue over the past 4 years, and see how it compares.

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

How a Senator Uses Social Media

Hubspot

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Twitter serves the dual function of allowing me to connect with constituents & aggregating political news in one easy to follow place.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. Was the campaign targeted at prospects, customers, or both? We aggregated all comments and distilled them into common requests.