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| | PR MEETS MARKETING
DECEMBER 23, 2008 [2008, 2009] Let the 2009 Trend Lists Grow
One of my most popular posts last year was my summary of 2008 trend lists. So what do I think will be top trends for 2009? Brands that participate in conversations will thrive: Ever more so than ever, the need to participate in conversations with your community/customers is more important. Influential Marketing Blog - 2009 Predictions from the Pros at PSFK. del.icio.us
| | WEBBIQUITY
MARCH 31, 2010 [2008, 2009] Best Social Media Stats and Market Research of 2009
Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% in 2009 to 11.3% Matt McGee.
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[2008, 2009] 2012 #Nifty50 Top Men in Technology on Twitter
APRIL 12, 2012 | HUBSPOT
[2008, 2009] How a Small VC's Commitment to Content Made a BIG Difference
OCTOBER 9, 2011 | IT'S ALL ABOUT REVENUE
[2008, 2009] Digital Body Language and Economic Health [Chart]
AUGUST 14, 2011 | DELICIOUS B2BMARKETING
[2008, 2009] Open Research: A Framework for Social Analytics
DECEMBER 3, 2010 | E-STORM
[2008, 2009] The Cyber Ask: Take Your End-of-Year Giving to the Next Level | e.
NOVEMBER 12, 2010 | HUBSPOT
[2008, 2009] How a Senator Uses Social Media
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| | CUSTOMER EXPERIENCE MATRIX
JULY 16, 2009 [2008, 2009] Alterian Pushes Into Social Media Management with Techrigy Acquisition
Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. This author tracking is what could ultimately be expanded into tracking of individual customers. Others are sure to follow.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2008, 2009] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.
| | INDUSTRIAL MARKETING TODAY
JULY 14, 2010 [2008, 2009] Is Content Curation an Easy Way for Content Marketers to Do More.
Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. Heck, even MS Word kept flagging curation as a misspelled word.
| | CONNECT THE DOCS
OCTOBER 15, 2009 [2008, 2009] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. The real question is, “Are these leads helping our sales team sell more and will these leads become profitable customers?” Get Customers.
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FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 2, 2009 [2008, 2009] A report card on technology firms
Finally, while valuations have recovered in the past 6 months – interesting, the aggregate market cap for the 28 vendors is up about 29% in each of the last 2 quarters – they are down 10% from August 2008 and 26% from the market’s peak in October 2007. In August 2008, the valuations were about 6.1X As of August 2009, it’s about 4.2X For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. and 16.5% TTM revenue. MORE >>
LOOPFUSE | THURSDAY, AUGUST 12, 2010 [2008, 2009] Marketing Automation for the CEO « Loopfuse Marketing Automation.
Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. By aggregating this data we can provide visibility into which companies are currently spending the most time on the website. While the sales and marketing teams are primarily concerned with companies that are prospective customers, the executive suite is often looking for companies who may be competitors, investors, partners, and suitors. MORE >>
DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011 [2008, 2009] Open Research: A Framework for Social Analytics
Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. MORE >>
E-STORM | WEDNESDAY, DECEMBER 9, 2009 [2008, 2009] Top 10 Resources – Social Media Strategy & Marketing
TechMeme aggregates the news to give the reader a real-time view of what the blogosphere and tech journalists are currently buzzing about. PanRight Productions December 10, 2009 at 10:47 am | Permalink You’ve nailed this; hardly a day goes by that I don’t review posts from 2-3 of these folks and try to catch up with them all each week. Lee Odden December 11, 2009 at 8:27 am | Permalink Thanks for including TopRank’s Blog Mehrshad! Written mostly for an audience of senior-level marketing managers. Expo, Where 2.0, MAKE, etc) 10. Let us know! Privacy Polic MORE >>
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010 [2008, 2009] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data. I’m also seeing developers launch their own connection tools –expect this to be commodity technology as Disqus , Echo , and other aggregators bring the conversation right back to the corporate website in real time. MORE >>
- [2008, 2009] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse. LOOPFUSE | FRIDAY, OCTOBER 15, 2010
- [2008, 2009] B2B social media case studies - 3 you can learn from and why they work DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [2008, 2009] Digital Body Language and Economic Health [Chart] IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
- [2008, 2009] Best Social Media Stats and Market Research of 2010 (So Far) WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
- [2008, 2009] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
- [2008, 2009] 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- [2008, 2009] How a Small VC's Commitment to Content Made a BIG Difference HUBSPOT | THURSDAY, APRIL 12, 2012
- [2008, 2009] B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- [2008, 2009] The Cyber Ask: Take Your End-of-Year Giving to the Next Level | e. E-STORM | FRIDAY, DECEMBER 3, 2010
- [2008, 2009] How a Senator Uses Social Media HUBSPOT | FRIDAY, NOVEMBER 12, 2010
- [2008, 2009] Social Intentions Are Not Enough - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 18, 2008
- [2008, 2009] Sales SheBang: What to Say When They Just Dont Get It - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 25, 2008
- [2008, 2009] Changes Coming at Junta42.com JUNTA 42 | WEDNESDAY, JULY 29, 2009
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