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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. The first Aflac duck debuted in 2000. The company reported $9.7

Planning 100
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Facebook Ads Library- What it is and how to use it

Valasys

In 2000, Google launched its first Ad service- Google AdWords. It basically comprised of business pages and the insights tool. 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . Advertisements became digitized. 2007 – Facebook officially releases Facebook Ads.

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SEO Tips to Reach the Modern Searcher

Content Standard

During its short lifetime, content marketing has matured from product- pushing to problem solving. No longer stuck in a phase of youthful selfishness, content marketing has developed an empathetic mentality needed to become what people love. But not every content strategy has matured at the same rate. When selecting keywords.

SEO 40
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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. The system’s heart is clearly search engine optimization and the supporting features to generate content (blogs and Web sites), receive the resulting traffic (landing pages) and analyze the results.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Among other stuff.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And which tool works best for that? 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Twitter has the fifth oldest.