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ClickZ
MAY 1, 2020
Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Larger than Snap, Twitter, and Pinterest. A history in ad tech.
Sword and the Script | B2B
APRIL 27, 2021
Paid – any form of sponsorship or advertising. I look back to 2008 and 2009 and I think we had the priorities right. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels.
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Onalytica B2B
AUGUST 23, 2017
As it stands, there’s confusion as to when influencer marketing is just outright advertising. Traditional advertising isn’t as effective. With the above said, traditional advertising isn’t as effective as it used to be. ” Bryan Kramer , CEO, Pure Matter.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. I’m sitting on a panel next week that will discuss long-term marketing trends.
B2B Marketing Directions
OCTOBER 1, 2022
Many of the recently published articles have emphasized the importance of continuing to market and advertise during a recession. For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's. This line of reasoning isn't new.
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site. [.]
ClearVoice
OCTOBER 21, 2022
Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Brands that increased their paid advertising during the last recession had a 17% increase in their incremental sales. Take advantage of lower advertising costs and increase your marketing spend.
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