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A Skewed Web: Are you an outlier?

Biznology

If you believe that Google's Zeitgeist is a good proxy for "the spirit of times" as its name claims, last year we apparently cared more about Jon and Kate and Twilight's New Moon than about the presidential inauguration, and there was also a quite unusual interest in paranormal activity : Google Zeitgeist (US) - 2009 News - Fastest Rising.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Esp with high consideration set products and long sales cycle, it makes it difficult to track. Will send you a ping.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? link] links for 2010-09-07 | Glenn Friesen [.] I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.