Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Copyright © 2010 Tiecas, Inc. However, the sales cycles have also become longer, making it much harder to close deals.

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Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Convince & Convert

SEPTEMBER 22, 2010

Approximately 25% of the time (on average) they will. Perhaps 3-5% of the time (on average) they will. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Will that open it?

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Social Media Media Webinar Metrics Paid Search Agency 135

The ROI Guy

SEPTEMBER 21, 2010

in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. The bad news for marketing leaders is that although the 3.7%

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

OCTOBER 26, 2011

billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 2) Shoppers spent $407 million on Thanksgiving Day in 2010, a rise of 28% from the previous year. 5) Super Saturday 2010 sales totaled $7.58 5) Super Saturday 2010 sales totaled $7.58

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Statistics Planning Stats Open Rate 28

Convince & Convert

MAY 27, 2010

The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

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Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I was there speaking at the Counselor’s Academy PRSA annual conference.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

MARCH 12, 2015

The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. In 2010, Target pledged to donate $500 million to education and promised to double contributions down the road with a popular college acceptance letter competition. 2) Belkin. 8) Pepsi MAX.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Starting in 2009, very few people were aware that decentralized currency was possible, nevertheless existed.

Social Media 74

Social Media Media Brand Identity Branding 74

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Our research suggests that 25% on average of followers who follow small business will go completely inactive, and while I don't have numbers yet as to how many go dark each month, it's a repeated phenomenon.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-= Esteban Kolsky´s last blog.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

APRIL 22, 2010

The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. One last thing: You're probably wondering what caused some of the higher-than-average months in the graph above.

Social Media 28

Social Media Top of Funnel Media Leads 28

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online average of $79,000. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

From the average customer's perspective, it can seem very unfair. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. I'm not sure how I feel about it. From a business perspective I understand it.

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Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ).

Social Media 159

Social Media Media Stats Statistics 159

The ROI Guy

JULY 19, 2012

In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains. Let’s take a quick look at several of the best ways engage: 1) The emotional brain is focused on survival, and as such, it continually scans the environment looking for risks. Illuminate the risks and the old brain springs to attention.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. And much more.

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Twitter Stats Tools Tips 100

Webbiquity

JANUARY 17, 2011

The average visitor spends 66% more time on these sites than they did a year ago. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. percent just a year earlier—a 43 percent increase.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. 2 comments… read them below or add one } Bruce Rasmussen July 2, 2010 at 4:59 am The importance of the sales experience is reinforced by the Integrated Sales Executive Council.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. On average less than 0.05% engagement rate. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Further, mobile users actually spend more time on Facebook, not less.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Many businesses today are holding onto the hopes that this is all a fad, that this will all go away.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. March 2009. October 2009. A driving force behind the company’s SUBSCRIBERS RULE! Email is a vampire.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MARCH 18, 2010

The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

I’ve seen my average number of comments increase since I moved to Disqus. For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Adobe Experience Cloud Blog

MAY 3, 2011

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. And the enterprises that rise to the top 25% during a downturn typically sustain the market premium for an average of three years.

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Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

Convince & Convert

AUGUST 3, 2010

Without Facebook, blogs, Twitter, and other social platforms, the average website was more like a barren ghost town than a digital success story. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.]

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Without Facebook, blogs, Twitter, and other social platforms, the average website was more like a barren ghost town than a digital success story. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.]

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” hours to 6.3 for the year).

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Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. goes to Facebook.

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Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

I’ve seen my average number of comments increase since I moved to Disqus. For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Crimson Marketing

JULY 9, 2015

Throughout the 1990s, Paychex grew on average 20 percent annually. Then 2008’s recession slammed into Paychex’s market with hurricane force. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We companies with fewer than 100 employees.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Convince & Convert

SEPTEMBER 23, 2010

In other words, I think businesses need to find the time — but I do hope this doesn't turn out to add 10 more hours to the average work week in America. In other words, I think businesses need to find the time — but I do hope this doesn't turn out to add 10 more hours to the average work week in America.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146