Paul McCord – is the president of McCord Training, author of the Amazon and Barnes and Noble best-selling book on referral generation, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals (John Wiley and Sons, 2008), and SuperStar Selling: 12 Keys to Becoming a Sales SuperStar, not forgetting Bust Your Slump, which he released last year. From Webster’s dictionary:  Linchpin: “ something that serves to hold together the elements of a situation”. Wednesday March 16th 2011 12 noon EST/5PM GMT. Wednesday March 16th. Time: 12 noon Eastern.