B2B Demand Generation Predictions for 2021
The Point
JANUARY 19, 2021
“Continuing a pandemically-caused shift in brand voice and design, more and more B2B brands will begin proactively displaying (maybe even discovering) their “softer,” human side to better empathize with prospects and customers, much in the same way that B2C brands did in the wake of the 2008 housing crash. – Ben, Creative Director.
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