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| | THE EFFECTIVE MARKETER
MAY 10, 2010 Taming Your Brand Mascot « The Effective Marketer
In 2008, revenues were up to $16.6 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service. That’s what makes them memorable. billion.
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