| | | The Effective Marketer | |  2008 | 3 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER OCTOBER 14, 2010  B2B Marketing Summit Shows Old Problems Persist MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? You can follow any responses to this entry through the RSS 2.0 | THE EFFECTIVE MARKETER JANUARY 11, 2010 Choosing an Email Marketing Software « The Effective Marketer This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. is known for quality content and I have attended a couple conferences (I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an [.] Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. Slides can be seen below. You get the point. | | | | | |
| THE EFFECTIVE MARKETER MAY 10, 2010  Taming Your Brand Mascot « The Effective Marketer In 2008, revenues were up to $16.6 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service. That’s what makes them memorable. billion. | |
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