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JULY 27, 2011  Three reasons B2B marketers should care about sustainability
Through a UK and Ireland Diversity and Inclusion Council that was founded in 2008, we’ve been really supporting the agenda through some pretty large pieces of work. . In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no. If you’re not convinced so far, here’s the clincher: sales.
JULY 27, 2011 | THE B2B RESEARCH BLOG
 Three reasons B2B marketers should care about sustainability
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