| | | The B2B Research Blog | | 2008 | 1 article |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG JULY 27, 2011 Three reasons B2B marketers should care about sustainability Through a UK and Ireland Diversity and Inclusion Council that was founded in 2008, we’ve been really supporting the agenda through some pretty large pieces of work. . In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no. If you’re not convinced so far, here’s the clincher: sales. | |
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