2008 - B2B Marketing Zone

STORIES THAT SELL MAY 26, 2011 Kronos Spotlights Dozens of Customers through Expanded Reference Program "We went from recognizing six customers through the Best Practices Awards Program in 2008 to 37 in 2009 and then 62 in 2010." The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Check this out.). MORE >>	STORIES THAT SELL OCTOBER 14, 2010 How, When and Where Buyers Want Case Studies Longer stories are trending – In 2008, respondents preferred two-page case studies. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. It’s just really good stuff! Pretty impressive, huh? MORE >>	RECENT POSTS MAY 26, 2011 \| STORIES THAT SELL Kronos Spotlights Dozens of Customers through Expanded Reference Program OCTOBER 14, 2010 \| STORIES THAT SELL How, When and Where Buyers Want Case Studies
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