| | | Sazbean | |  2008 | 7 articles |
| Page 1 of 1 | Previous | Next | SAZBEAN SEPTEMBER 12, 2012 Social and Mobile Data: A Marriage Made in Marketing Heaven serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. With every Facebook “Like” and public check-in to Foursquare, consumers contribute to a widening pool of social data — data marketers are beginning to capitalize on with more targeted and contextually relevant advertising. Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. | SAZBEAN JUNE 2, 2011 Executives Using Social Media? Yes or No? Geni Dietrich over at SpinSucks has some great ideas: The Good : I am a big fan of what Tony Hsieh did with Twitter in 2008 , as Zappos built their brand and prepped for the Amazon acquisition. Should top executives be using social media? How do you decide? Does it make a difference if a company is publicly traded vs private? There are some examples of other good use by executives in this blog post by Beth Kanter. The Dos and Don’ts of Executive Social Media – Gini Dietrich. tend to agree mostly with Gini. What do you think? Social Networks | | | | | |
| SAZBEAN JULY 8, 2011 The Business Impact of Social Media Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies (we covered part of this study back in 2008). The majority of companies studied found social media – such as blogging, social networking and online video – to be successful. Even as far back 2007 (why does that seem like so long ago?), News & Notes | SAZBEAN AUGUST 6, 2012  Growing brand awareness with the Olympics In the 2008 Beijing Olympics companies like Coca Cola spent millions of dollars to be official sponsors. The 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams. The large worldwide audiences provide branding opportunities that can get people to buy more of your products. It’s overwhelmingly positive which is a good sign. | SAZBEAN JULY 1, 2011  Digging in the Cache – Rick Rolling Being rickrolled extended outside of the Internet to impersonators lip-syncing at basketball games, and even an appearance by Rick Astley in the 2008 Macy’s Thanksgiving Day Parade. My favorite prank was when all the featured videos on YouTube on April 1, 2008 linked to the rickroll video. So, were you ever rickrolled? photo courtesy of Wikipedia ). News & Notes | SAZBEAN JULY 15, 2011  Digging in the Cache – Dr. Horrible’s Sing-Along Blog Time Magazine named the miniseries #15 in Time’s Top 50 Inventions of 2008, and it won the People’s Choice Award for “Favorite Online Sensation&# , and the 2009 Hugo Ward for Best Dramatic Presentation, Short Form. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What do you think? News & Notes | | | | | | | |
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SAZBEAN | THURSDAY, JUNE 16, 2011 Social Networking Sites and Our Lives
Close to half of all adults now use social networking sites (SNS) — double the number users in 2008 — and the average user is getting older. Are there benefits associated with being connected to others in this way? new study finds SNS users more trusting, engaged and able to keep close social ties. - Social Networking Sites and Our Lives. News & Notes MORE >>
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