| | | Savvy B2B Marketing | |  2008 | 12 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING OCTOBER 6, 2009  How to Get Your White Papers Read by Thousands Why Syndication Makes Sense A Business Content Study conducted by MarketingSherpa and TechWeb in 2008 found that a white-paper-centric site was one of the top five sources for white paper downloads by technology buyers. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. | SAVVY B2B MARKETING NOVEMBER 10, 2010 Savvy Speaks: Our Favorite eBook Examples from Around the Web First launched in June 2008, the eBook was downloaded more than 1,600 times and pumped 50 solid business opportunities into the sales pipeline by 2009. Last week the Savvy Sisters sounded off about eBooks – what defines the medium and how to use them to your best advantage. This week we are sharing some links to great examples on the web. Michele I LOVE eBooks. While both of these pieces require registration, the are great examples that combine great content and design. The Content Makreting Playbook: Here are 42 ideas on content you can create. Schaefer of {grow}. | | | | | |
| | | SAVVY B2B MARKETING MARCH 30, 2011 Savvy Speaks: Surprising Things We've Learned in Two Years of B2B Blogging In the Fall of 2008 I left the cushy confines of full-time employment for the freedom of freelance B2B writing. The truth is, when I set out on my own in 2008 I thought I knew 90% of what I needed to in order to be successful. Savvy Jamie looked at the calendar recently and asked a question that got us all thinking: "Don't we have an anniversary coming up?" " As hard as it is to believe, Friday marks the two year anniversary of the Savvy B2B marketing blog! That got us thinking about how far we've come and the lessons we've learned along the way. Jamie. | SAVVY B2B MARKETING FEBRUARY 23, 2010  Are people really reading more? The report is based in part on information derived from data gathered by the United States Census Bureau in 2008. For years "they" have been telling us that the next generation is going to heck in a handbasket. This includes a serious decline in the nobler pursuits, including marriage, lifetime careers, and reading. The greatest gains were made in the 18-24 year old set. MTV who? | SAVVY B2B MARKETING JULY 27, 2011  Savvy Speaks: Of all the Nerve! launched my freelance career by leaving my job in 2008 but then winning them as my first solo client. This week we're going to take a slightly different approach with Savvy Speaks, and talk about the business of being in business as a freelance marketer. Most of us have realized that there is a lot of power in the audacity of asking. Here are some of our stories: Wendy. Stephanie. Jamie. | | | | | | | |
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SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009  Are You Reaching the Right CIO?
" Interestingly, just before I came across Chris' post, I ran across one by Jennifer O'Connell called " All C's Are Not Created Equal " in which she commented on the findings of CIO Magazine's State of the CIO 2008 survey. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right? Turns out that's not the case. Or vice versa. But how can you figure that out? MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009  Are You Reaching the Right CIO?
" Interestingly, just before I came across Chris' post, I ran across one by Jennifer O'Connell called " All C's Are Not Created Equal " in which she commented on the findings of CIO Magazine's State of the CIO 2008 survey. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right? Turns out that's not the case. Or vice versa. But how can you figure that out? MORE >> -
SAVVY B2B MARKETING | FRIDAY, JULY 3, 2009  Savvy Week in Review, July 3
Social Media Isn't Dead, But It Can Be Deadly - by @michelfortin In this post, Michel Fortin draws attention to a great 2008 video by American satirist, actor, and videographer Loren Feldman. In his address to a 2008 blogger conference, Feldman addressses the reoccuring topic of the death of blogs in his typical irreverant style. Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Despite this being a pre-holiday week for many of us, we still found a wealth of interesting posts out there on the Web. Meetings. MORE >> -
SAVVY B2B MARKETING | FRIDAY, JULY 3, 2009  Savvy Week in Review, July 3
Social Media Isn't Dead, But It Can Be Deadly - by @michelfortin In this post, Michel Fortin draws attention to a great 2008 video by American satirist, actor, and videographer Loren Feldman. In his address to a 2008 blogger conference, Feldman addressses the reoccuring topic of the death of blogs in his typical irreverant style. Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Despite this being a pre-holiday week for many of us, we still found a wealth of interesting posts out there on the Web. Meetings. MORE >> -
SAVVY B2B MARKETING | FRIDAY, OCTOBER 23, 2009  Savvy Week in Review - October 23
Post includes links to the 2008 B2B study on custom content development. If you're in the northern states like we are, there's definitely the feel of autumn in the air. It's great day to be curled up inside. While you get cozy, have a hot beverage and enjoy some of our favorite posts from around the web this week. Enjoy! The Savvy Sisters. Twitter Won't Make You Suck Less. Ask Comcast. Jamie wrote on a similiar topic this week in her post, Warning: Bad Marketing Habits are Worse in 2.0 Are Social Links the Answer to Lagging Email Response? MORE >>
- Survey Says…Tech Buyers Read and Forward White Papers SAVVY B2B MARKETING | MONDAY, SEPTEMBER 28, 2009
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