| | | Reputation to Revenue | |  2008 | 2 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE MARCH 16, 2010  The urgency of B2B content marketing Today's new s from American Business Media adds another note of urgency: Business magazine revenue was down another 24% in 2009 from 2008, and total pages declined almost 29%.and and 2008 was a pretty bad year! Yesterday I wrote about "marketing as media" in B2B and the challenge of becoming a top source of information and ideas for your customers and prospects. | REPUTATION TO REVENUE NOVEMBER 5, 2009 Winning with thought leadership: Six lessons from IBM and Deloitte The 2008 edition, "The Enterprise of the Future," involved face-to-face interviews with 1,130 CEOs and public sector leaders from large organizations in some 40 countries. Released publicly in May 2008, the core report highlighted five strategic attributes that CEOs are trying to build into their organizations: Hungry for change. IBM's CEO study is a two year project, and the 2008 version is IBM's third such study. B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years. How should we promote it? | | | | | |
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